Precision Design & Build
For this project, I collaborated with a web design company on a logo redesign for Precision Design & Build, an emerging high-end construction company. The goal was to create a visual identity that conveyed luxury without feeling cliché, something their previous branding did not achieve.
While their updated typography had already been established, they needed an icon to complement it and better reflect their commitment to quality and target clientele.
Logo Design
I explored multiple concepts inspired by construction, including house siding lines to suggest craftsmanship and blueprint elements to convey precision. The final direction centered on a simple house icon, using negative space to form the letter ‘P,’ resulting in a clean, modern, and professional design.
After selecting the simple house concept, I collaborated closely with the web designers and client to align on direction and incorporate their feedback as the design developed.
Through iteration and client feedback, the logo evolved into a more refined design. Exploring an outlined version and simplifying the house icon created a cleaner, more balanced final result.
Final Iteration
In the end the clients were very happy with their updated logo…
The final logo balances key elements of the original design with a more refined, contemporary approach. The outlined style creates a clean, modern look while remaining versatile across applications.
Other Material
