Precision Design & Build
For this project I worked with a web design company regarding a client, Precision Design & Build, who was in need of a logo redesign. Precision Design & Build is an up and coming high end construction company.
Throughout their branding and website, the goal was to capture a sense of high-end and luxury without being cliche. Their previous branding did not capture the feeling they were trying to go for. Their previous logo featured an icon that you could get off of Canva (they found other companies to be using the same logo). Their new branding needed to be original and centered towards their goal of being a trusted, top-tier construction company that exudes sophistication and quality craftsmanship. The new logo and branding had to reflect their commitment to excellence and their target clientele (homeowners and businesses seeking premium design and build services).
They already began their rebrand by having a full logo but wanted an icon to go with the text based logo. This is where my work began.
Logo Design
With the information provided, I began brainstorming possible design concepts. I knew I wanted to incorporate imagery commonly associated with construction companies, with houses being the most recognizable symbol. The challenge was figuring out how to make this concept unique and tailored to the client’s vision. I started by creating and presenting four initial design options.
For the first idea I aimed to incorporate the building ascpret by using lines representing house siding. Which I thought gave a nod to craftsmanship and detail. Another concept that I drew inspiration from was blueprints. I saw this as a great way to showcase how planning and precision is integral to construction work. The final concept uses a simple house icon with a sleek and minimal design. I precisely used the negative space to form the letter “P”, which ties the logo to their name. This overall design is simple and clean emphasising modern and professionalism while maintaining a unique identity.
After deciding on the simple house concept for the logo, I collaborated closely with the web designers and clients to incorporate their ideas and revisions. Over the course of several meetings, we worked through multiple iterations, simplifying the design with each version.
One of their requests was to explore an outlined version of the logo. While I was initially hesitant—believing the outline might lose the negative space forming the “P”—this detail wasn’t critical to the design, just a subtle bonus. Additional client feedback included making the house icon narrower, removing the window and doorknob, and relocating the chimney to the left side. Moving the chimney initially seemed like a good suggestion as it balanced the overall design.
After making these revisions, I sent the updated logo for further feedback. The client chose to proceed with the outlined version but requested a smaller stroke and a variation without the chimney. After reviewing the final options, they decided the chimney was unnecessary and finalized the design without it, resulting in a clean and modern logo.
Final Iteration
In the end the clients were very happy with their updated logo…
We chose this as the final logo because it successfully incorporated elements of the original design that the client wanted to retain while refining it to align more closely with their brand identity. The outlined design offered a clean and modern appearance while maintaining versatility for various applications