Angell Nails
This project successfully modernized Angell Nails’ branding while preserving its essence. The client was thrilled with the creative use of nails within the design, and the new logo better represents their vision and services.
Research and Ideation
Inspired by the salon’s name, I explored the concept of angel wings designed using individual nail shapes. This approach not only maintained the angelic theme but also emphasized the salon’s core service. I experimented with various layouts, fonts, and color palettes to ensure the design felt both elegant and approachable
Design Development
The original logo, while clean, lacked distinctive character. My updated design thoughtfully integrated angelic symbols with the salon’s service by crafting wings from individual nail shapes. The serif typography enhanced elegance, and the soft pink palette provided a welcoming touch. The final designs offer flexibility, making the brand instantly recognizable across platforms.
During the design phase, I created multiple iterations to explore different color palettes and wing styles. These included variations in pink, blue, and lavender, each paired with a halo and serif typography. These explorations helped refine the final design by testing different visual elements and ensuring the nail-wing concept was clear and appealing. Ultimately, the pink palette was chosen for its warmth and alignment with the brand’s aesthetic.
Final Deliverables
The final deliverables included three logo variations to provide flexibility across platforms: one with the icon on the left and text on the right, one with the logo on top and text below, and one with just the icon. These variations ensure that Sweet Acres Farm has adaptable branding options for signage, merchandise, social media, and digital platforms, maintaining consistency and recognition in any application.
Conclusion
This project successfully modernized Angell Nails’ branding while preserving its essence. The client was thrilled with the creative use of nails within the design, and the new logo better represents their vision and services.